PEOPLE – George Clooney was looking for a hangover-free tequila: he created the George clooney tequila that supposedly made his dream come true and which, as a bonus, just sold for a whopping $ 1 billion dollars , we learned this Wednesday, June 21.
It all started with real luck , when the American actor bought a property in Mexico not far from that of Rande Gerber, Cindy Crawford’s husband. Like good neighbors, the two men then got into the habit of going out to drink tequila.
Not content with sometimes stumbling upon wines that did not suit them at all or whose price was exorbitant, the two friends decided to create their own tequila, one that would be perfect in their eyes because they would like the taste and could drink it. without having a difficult tomorrow. After two years of research, they found their holy grail and started production.
George clooney tequila was a huge success
A production for their personal consumption that quickly grew so much that they had to create a brand and register it. Once they toke this step, they have decided to offer it to the general public. Joined by Michael Meldman, they launch the Casamigos company, find a distributor in the United States and the famous tequila appears on the shelves in 2013. For the occasion, Clooney, Rande Gerber and his wife Cindy Crawford are shooting a series of three commercials for humorously invites them to “drink in moderation” of their tequila (video below) .
“George doesn’t need the money, neither do I. That’s not why we launched this tequila, we wanted everyone to drink it, not sell it as a product. Luxury,” Rande Gerber told Business Insider in March . At around $ 50 a 75cl bottle, the branding success was immediate.
Four years after its creation, Casamigos has therefore caught the eye of Diageo, a British giant which notably owns Johnnie Walker and Smirnoff. It was announced on Wednesday that the company was buying Casamigos for $ 700 million with an additional $ 300 million over the next decade depending on product sales.
“If you had asked us four years ago if we had a billion dollar company in our hands, I don’t think we would have said ‘yes’ to you,” responded George Clooney.
The actor, who welcomed in June, with his wife Amal, a little girl -Ella- and a boy -Alexander- , does not intend to abandon his creation. “We’re not going anywhere. We will stay close to Casamigos. Starting with a shot tonight. Or two,” he laughed.
George clooney tequila company by accident
When Casamigos Tequila was born it did not do so with the intention of becoming a large distribution company, but rather by accident. George Clooney and Rande Gerber – friend of the actor and co-owner of Casamigos – were on vacation in Cabo San Lucas, Mexico, enjoying different tequilas when, perhaps intoxicated by the agave, they released into the air and laughing to produce their own tequila.
Thus, the couple, along with real estate mogul Michael Meldman, went to a distillery in Jalisco to explain exactly what type of tequila they wanted to distill. “We wanted a tequila that could be drunk directly ‘on the rocks’. One that could be sipped day and night and not hangover in the morning,” explains Gerber.
When they found the perfect flavor and texture, they explained to the producer that they only wanted that tequila to consume with friends, nothing commercial. But, after the months the Jalisco distillery called them: ‘Hey guys, we have a little problem. In the last two years we have been sending you about 1,000 bottles of tequila per year, I either are selling it or you are drinking too much. In any case, we cannot keep sending you samples. You must acquire a license and do this the right way. ‘
“We wanted to continue drinking this tequila, so we had no alternative, we had to found a company,” Gerber says. Four years later, that company has been sold for $ 1 billion. Good business. Definitely.
George Clooney is the world’s most money-making actor thanks to tequila
Without having played in a single film, George Clooney has earned $ 239 million since June 2017. After the top of the highest paid actresses of the moment established by Forbes last week, place to that of the actors . The American magazine uses the same method of calculation: cumulating the different sources of income of international actors (for their work as actors / producers / actors / on social networks and in advertisements) before they pay their taxes. Or a ranking established from June 2017 to June 2018.
A gigantic gap between men and women
Over this period, the ten highest-paid Hollywood actors earned $ 748.5 million, compared to 186 for their female counterparts. A huge gap: the big winner of the ranking, Mr. Nespresso, raised more money than the ten actresses (Scarlett Johansson, Angelina Jolie, Jennifer Lawrence, etc.) combined.
According to calculations, the star has indeed won 239 million greenbacks without appearing in dark rooms. Clooney was indeed a co-producer of Ocean’s 8 , which did quite well at the box office (287 million in revenue for 70 in the official budget), but it was mainly the sale of his tequila company that filled his pockets.
In June 2017, George and his partner Rande Gerber (who is none other than Cindy Crawford’s husband) sold their € 700 million Casamigos brand to the firm Diageo (which sells bottles of Johnnie Walker and Smirnoff among others ). They will also receive a bonus of 300 million over the next ten years, or one billion in cumulative profits.
Add to that a few publicity stamps for the Nespresso commercials and you have a George Clooney at the top of the list of highest paid actors. Note that he started filming the Catch 22 series this summer, but his stamp for this project will be counted for the next ranking.