GOATT: Tennis enters the digital age


A quality string without moving: this is the crazy bet of the founders of GOATT (acronym for “Greatest of all tennis time”). Just a few months ago, Augustin Lazarus, Benoit Mauguin and Yohann Aube teamed up to launch a premium string delivery project. “Today, in tennis, it’s complicated to have a string repaired without having to make many trips,” notes Augustin Lazarus. I played a lot when I was younger and I realize that with the right equipment you can be more efficient and even avoid certain injuries.

Most players play with equipment that is not suitable for their level. Even specialized stores do not necessarily know how to advise their customers. We want there to be no more difference in the quality of service between professionals and amateurs ”. Their secret weapon? Benoit Mauguin, professional stringer of many star players who has been touring tournaments for over ten years and has a string store. Among his starred clientele, the young man counts Jo-Wilfried Tsonga , Gaël Monfils or even Caroline Garcia (to name a few!).

On October 1, the three partners therefore launched the website and the application that allows you to do everything via your smartphone. Thanks to a questionnaire and a specialized algorithm, GOATT offers its customers a string adapted to their profile. On the price side, it takes around 5 euros for a delivery and between 12 and 15 euros for the installation of a premium rope made by Benoit Mauguin. Augustin Lazarus specifies: “In the long term, we would like to make partnerships with clubs to make life easier for as many players as possible. If GOATT is only available in Paris and in the inner suburbs for the moment, the objective is to convince investors to expand the offer to other large cities as quickly as possible ”. To be followed closely !)


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